Much modernised corner pub in back streets of West Hampstead, essentially two rooms, the left hand one being the brighter, through having windows along the side with a small partitioned area at the rear. The longer right hand room has a panelled ceiling and a pool table and darts board at the rear. Uplighting is applied to the light pastel coloured walls, to give a comfortable ambience. Toned down to a traditional pub now, only a couple of sports screens, more gastro food, and now five real ales.
A disabled access ramp is available from the road. Very limited pavement space for smokers. The pub also presents periodically changing exhibitions of high class photography and paintings by local artists. Thursday night is quiz night, while Saturday nights feature a wide range of music styles. Bus: C11 (Westbere Road). The Alliance has been listed as an Asset of Community Value March 2016.
In July 2019, the 2 guest beers were from New River. London Tap & Riverside Red.
ACV status was renewed in June 2021 and will now be valid until 2026. Renewed by Fortune Green and West Hampstead Neighbourhood.